facebook’s other shoe

There’s been quite a bit of talk in the tech community about the recent Facebook changes. They’ve changed a lot and of course, as usual, there’s been plenty of rage. According to what I’ve read, they’re not finished with the changes. Much more is coming.

But I wanted to address one particular component to the discussion. Tonight during my walk I was listening to This Week in Tech #320. Facebook dominated the first 30 minutes of the discussion. There was much talk about Facebook’s motivations.  Facebook is interested in tracking your every step (and misstep) on the Internet and making it easy to share this information by… well, sharing it, possibly without your knowledge. When you go to a website and read a news story, play a song or click anything with your mouse, Facebook will post it if you have opted in to applications and provided permissions. Most people have likely done just that.

Leo Laporte clearly felt that Facebook was adjusting to the “threat” of Google+ and Twitter in addition to all of this “frictionless sharing” that is being promoted.

I maintain that’s hogwash.

Facebook has been getting other sites and corporations to use Facebook identities as a login system for years. Everywhere you go you see sites that are now allowing you to use Facebook to login to an account. In the case of Spotify, they chucked the homebrewed authentication altogether and now require you to use a Facebook account if you’re in the US.

Facebook had to have planned this for years to get sites to kowtow to this kind of thing.

This is the week the other shoe dropped, that’s all.